5 Great Tips to Improve Any Event Management Business

Over the past 10 years, I have worked with hundreds of business owners to fine tune their event business and achieve peak performance. So here Biggest 5 tips

TOP 5  Business Tips for improving any event management company’s business…

Spend 5 hours PER WEEK Working ON your event organizing company Business – I often tell my clients that if the average business owner spent just 5 hours per week, or say just ONE HOUR EACH MORNING  to decide on 3 things to do to improve their event planning business and implement them, they wouldn’t believe what a difference it would make in just 12 months. START TODAY!!!

Building a successful business can be challenging at times, from dealing with daily issues and making the right decisions to keeping up with the best ways to market your business, convert leads into profitable sales and maintain productivity it’s all up to you. one of event planning company in India which is Mumbai based offer great solution for their client, hope over http://craftworldevents.com/ and see how flawlessly they offer amount great event services. Some people turn to their accountant for advice, however unless the issue is a financial one, most accountants are so busy keeping up with changes to taxation laws and their own workload that they rarely have time to assist with advice outside their own expertise.

Keep Score and continually IMPROVE your RESULTS – Most people are reactive when it comes to their business… Become PRO-ACTIVE by measuring things like Lead Generation, Sales Conversion Rates, Average $$$ Spend and Profit Per Sale. Keep score of these things and continually look for ways to achieve better results in each area. You will find that by doing so you will create a MULTIPLYING EFFECT on your PROFITABILITY

events managing and desiging

Build a “SALES SYSTEM” and learn to SELL – Most businesses have no system for achieving maximum conversion of inquiries into sales $$$.. Further more when it comes to sales many people are no more than order takers! By teaching my clients how to build an effective STEP – BY – STEP Sales System, and honing their sales skills its not uncommon for them to increase their CONVERSION RATE by 200% or even 300% and in turn SALES and TURNOVER!

Focus on PROFIT more than TURNOVER – It amazes me just how many businesses focus on increasing their Turnover rather than Profits. The fact is that Turnover equals Business and can actually create less profitability through increased costs. The key to a GREAT BUSINESS is to focus on increasing PROFITS, which in some cases can result in less turnover.

strategic event planning

Surround yourself with GREAT People – The key to a GREAT BUSINESS is GREAT PEOPLE! Just ask Richard Brandon, Henry Ford or any other great business person. They all rate surrounding yourself with great people a major key to their success!



A word of advice I give to my clients is to never employ anyone who doesn’t excite them about what they will bring to the business!If you would like to discuss these or any other ideas for your business.









8 Key Areas of Event Management Business Improvement…!

8 KEY Areas of Business Improvement By focusing on these 8 Key areas of small event Business Improvement in a logical sequence we can identify significant opportunities for Increasing TURNOVER, PROFITABILITY, and PRODUCTIVITY with minimal investment in Advertising and Promotions.

The result is a LESS STRESSFUL event business that makes MORE MONEY and RUNS SMOOTHLY while giving you FREE TIME to focus on more important issues or just ENJOY LIFE.

Here is an overview of the 8 Key Areas of Event Business we Focus On…All great journeys start with a plan, so in this initial phase of your Coaching Program we will discuss your PRIORITIES for your Mumures business with you and help you get clear on some simple goals for the future.

We will also take an in-depth look at KEY AREAS of your event business to identify untapped potential and propose appropriate Action-Steps for the future. From there we work with you on a regular basis each step of the way to help you implement your plan and make the changes you need to in your business. Many people fail to keep up with the most effective ways to market and promote their event company and services or new technology such as social media.

In fact many small businesses don’t even know where to start so they continue to slip behind year after year while their competitors grab market share. This is where Smart-BIZ Coaching can help you understand which marketing will work best for your particular business and point you in the right direction to get solid results. We can also connect you with the right hand chosen specialists to help you with the parts you don’t want to tackle yourself. By creating a powerful Unique Selling Proposition (USP) for your business to convey the right messages to your prospects you will begin to deal with a better level of customer who understands the value you offer and is willing to invest good money on your products and services. We can also show you a range of ways to keep these customers coming back more often to spend more money with you each time they do.

The result is increased turnover and profit for every month which over a year or more can become quite substantial. The typical small business we meet converts less than 50% to 60% of its leads into sales. By developing an effective Sales System which provides appropriate inquiry paths and processes for the different types of Disc Personalities a business encounters every day, you can literally start to “‘Funnel” leads straight through to sales at much higher conversion rates and profit margins than ever before. Imagine what it would mean to your income if you were able to convert 80% or more of your leads into sales at close to full profit margin! Cash-flow and Profitability are the Lifeblood of any business and the fuel it needs to prosper and grow. We have some great tools to help you understand your financials in simple terms (No Accountant Jargon) and set clear financial goals for the future. We can then help you to track your progress while we focus on increasing margins and generating the the highest profits possible for your business.

event organising tab

Systems and Technology are the KEYS to a smooth running stress-free business. We can show you how to implement Simple Systems to get things run smoothly and ensure that problems get corrected effectively. By doing so you will no longer need to be the System people rely on to know what to do each day.  We can also show you a whole range of web/cloud based technology and software packages which are simple to use and allow you to manage your business and access task critical information from anywhere at any time. Imagine freeing yourself up from the paperwork monster and hassles most small business owners struggle with and being FREE to work ON your business or just enjoy yourself a little more.

In the following article by Sherrie Campbelld, you will explore the top 10 habit that help you to build your dream business.

10 Success Habits That Will Dramatically Improve Your Business

In order to achieve success, you need to adopt the habits that will drive you to the top. Successful people strongly believe in something and are driven to manifest it. Their path is so strong that it keeps them true to their ideas and principles, despite the inevitable times of adversity and disagreements.

Financial gain is not the sole definition here. “Success” means a deep commitment to the pursuit of the fullness of life. Along the way, the following ten habits of success will serve to improve all areas of life, both personal and professional.

1. See the value in every detail.

To be successful, emphasize the results of your actions. Pay attention to each action as you strive for success and invest meaning and value into each step.

Any action lacking a clear purpose leaves you vulnerable to reacting to unexpected challenges. So, make a habit of directing each detail of your business toward your larger visions and goals. Train your mind to do the things that are especially hard and challenging.

When each detail has value, you have control over making it bold, determined and full of purpose. It is through this detail that you carve out your own personal fulfillment.

2. Practice mental clarity.

Avoid getting bogged down in mental tasks. Learn to make quick and conclusive decisions. Mental clarity makes it easier to see which decisions bring you closer (or take you further) from your goals.

Before altering a decision, however, carefully consider the pros and cons of any change. Impulsiveness may lead to disaster. Any time you change a previous decision, use the opportunity to learn what needs to go better next time, and further clarify the details that will meet your standards.

Making decisions quickly and changing decisions intelligently leads to balance.


3. Listen by sensing messages, not just hearing them.

Listening takes a tremendous amount of self-control, to not only check your own impulses for getting what you want, but also analyzing those you work with to understand what is really being communicated.

Make a habit of paying less attention to the surface messages people convey and instead listen for what is underneath.Tune in to your gut to “sense” other people’s emotions and feelings. Most of what they communicate is nonverbal. Truth is often expressed through body language, tone of voice, eye contact and touch.

Without the discipline to listen and sense the underlying messages, you may derail your success and see it get “lost in translation.”

Read more here

People are a big investment for any corporate business event so it makes sense to know how to find the right ones and be able to get the best return from your wages bill.  Smart-Biz can show you the steps you need to take to not only attract and keep the right people for your business, but also become a GREAT LEADER and have them performing at maximum productivity with minimal mistakes.

Once you have mastered the previous seven areas of success in your business you will have created something that is well worth growing and expanding upon and Smart-Biz will be there to work with you on developing the right plan of action to do so, whether it be via Franchising, additional outlets and employees or a range of other methods we can explain the pros and cons of each and help you proceed in the most suitable manner

Read more tips for event planning business

Pro Tips For Event Planner & Organizers

Events are memorable and astonishing for most of us, but that doesn’t happen overnight. There are some logical manner crafted by event planner,organizers. It does not matter what type of event you are going to plan, there are some pros and cons you have to understand as event planner.

event planning made easy for local event planner


In following article by Jamillah Warner expose some tips for small business event planning. Whether it’s a meeting, seminar and corporate event related occasion. Jamillah (Ms.J) Warner did some good research on event planning stuff.

Small Business Event Planning: What to Do First

1. Decide upon your target audience before anything else. The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down.

2. Make a list of details — everything including lighting and public transportation, to content and refreshments. When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand. Making a list will ensure you don’t overlook things.

3. Have a clear business purpose for holding the event. Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product? Is is to develop customer loyalty? Or do you simply want to make money (which is okay too)? And make sure the team is aware of the purpose, so that you don’t have “scope creep.”

4. Watch out for other industry events when scheduling. Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.

5. Be flexible with changes in size, location and other details. As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place. Some flexibility is necessary.

6. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.

7. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), but you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.


As you see, as event planner we need to delve some good ideas generation tactics. We need to flexible as well as smart as per situation stumble. Read more about here

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Now Lets see some quality tips for wedding planning as event professional

For most of us wedding day, Its most memorable day of life for couples. There are some important task need to be handle smoothly from wedding photographer to catering vendor and so on

In following article you can read and learn some of essential tips that would help you to recognize as No.1 event planner in area

Planning your own wedding can sometimes feel overwhelming and stressful, but if you follow these stress-free tips below, you will find planning your wedding will be smooth sailing, and more enjoyable from an expert event professional mindset.

1) Set a Budget, and Stick To It

Weddings can be very expensive, and just like any other event, you may find yourself wanting to add additional items to your master list closer to the event date, which may not have been in your set budget.

Make a budget and stick to it. If you think you may have “wish list” items that will pop up closer to the time of the wedding, add those items in with your set budget from the very beginning. Aim to never exceed the set amount you have budgeted for from day one.

If you overspend on flowers, then you must cut back from something else on your list. Be flexible with yourself, and prioritize the big spend items and must-have items first on your budget, knowing that those have to be paid for, as opposed to “wish list” items that can get cut at anytime.

2) Create a Timeline

Besides the budget, a timeline is the most important part of planning a wedding as an event professional. Develop a reasonable timeline, fit to your schedule, and map out due dates on a calendar. You will find well-known wedding websites provide checklists with timelines for you, so be sure to follow these when planning out your calendar. Depending on the timing of the wedding, you will want to ensure you have ample time to plan and insert orders that can take more time than others.

3) Find Event Tools Fit For You

Event tools are an event planners best friend! Besides online wedding checklists, look for event apps with budgets, checklists and reminders that are used for weddings, or if you prefer to use your go-to event planning apps, those will work just fine.

Some planners prefer to work in excel, while others prefer the old school method of writing out every expense paid for an event – it’s up to you, but be sure to track all expenses at the end of the day to help make your planning efforts run smoothly!

4) Choose the Important Details

Once you have planned out the budget and timeline of the wedding, it’s time to figure out the most important details of all. The size of the wedding will determine more from a budget perspective, so first, create a guest list and stick to it as close as possible.

Once you have completed the list, move on to selecting a venue, wedding date and theme. The process for selecting the venue is very similar to selecting event venues for other types of events.

You will want to meet with venue owners, get a list of what they provide and do not provide on the day of the wedding, have them send you a formal quote, and find out what dates they have available that work with the timing you are working towards. Couples are constantly getting engaged, so finding the weekend that works best for you is sometimes hard to do, but most importantly, the details and service you receive at the venue are crucial.

Review the contract (and all vendor contracts) before signing with the venue, and be sure to ask if you can stop by when they may be having a party so you can see what the venue will look like decorated and full of guests! As a planner it’s always important to see your event space in action before you make any commitments.

5) Design with Quality

You may have several design resources you use for events on a yearly basis, and if one comes to mind for a wedding, be sure to reach out and ask for their help to design signs, invitations, programs and save the dates!

There’s nothing more special than a custom, creative wedding set with a unique twist showing off the style and character of the happy couple!

6) Vendors are Your Golden Ticket

Be diligent when hiring vendors. Find references for all of your vendors, and create a spreadsheet with contact info, and a back-up contact for all vendors. As a rule of thumb, always remember vendors are just the same as any tradeshow or corporate event vendor, but in this case, they may be a DJ, food and beverage caterer, lighting and décor or photo booth company, flower shop, or wedding dress boutique.

It’s important to set up meetings with all vendors, have follow-up meetings, make sure your contacts feel like an extension of you from the very get-go. Together, you are all creating one master experience for the bride, groom, and wedding guests.

Read more here…

For more tips and help contact us now, We are developing system for event managers. We will announce very soon here