Events are memorable and astonishing for most of us, but that doesn’t happen overnight. There are some logical manner crafted by event planner,organizers. It does not matter what type of event you are going to plan, there are some pros and cons you have to understand as event planner.
In following article by Jamillah Warner expose some tips for small business event planning. Whether it’s a meeting, seminar and corporate event related occasion. Jamillah (Ms.J) Warner did some good research on event planning stuff.
Small Business Event Planning: What to Do First
1. Decide upon your target audience before anything else. The first step — before you do anything else — should be to clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, prices, location etc. This structured approach will also help you to stay focused on achieving specific goals and not allowing the scope to become too broad or watered down.
2. Make a list of details — everything including lighting and public transportation, to content and refreshments. When you decide to have an event, everything matters. From program content and lighting to transportation and parking — everything counts. And your audience will attribute everything to you and…your brand. Making a list will ensure you don’t overlook things.
3. Have a clear business purpose for holding the event. Before you can begin planning a successful event, be clear on why you are doing it in the first place, because every decision after that should support your main goal. Is it lead generation? Is it to create awareness of your company or a particular product? Is is to develop customer loyalty? Or do you simply want to make money (which is okay too)? And make sure the team is aware of the purpose, so that you don’t have “scope creep.”
4. Watch out for other industry events when scheduling. Check the calendar. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.
5. Be flexible with changes in size, location and other details. As you get into the event planning process, you may find that your event changes in size, location, and many other ways than you originally envisioned. This is natural and perfectly fine as long as you don’t lose sight of the reason you’re doing all this work in the first place. Some flexibility is necessary.
6. Know your limitations. We all know the goal is to throw a great live event. To that end, we also have to be aware of what we can or cannot realistically do — be it budget … or time-wise. If you decide to throw a live event in a week’s time, plan for a more intimate affair. If it’s a big event, prepare several months ahead. If the budget is small, you may have to counterbalance with creativity and a lot of do-it-yourself work.
7. Create SMART goals. Always start with strategy. Just like building any business, great events start with a strong, thoughtful and measurable strategy. Live events are an amazing way to share your brand, connect with your target market, get feedback on your product (and more!), but you need to know what you are trying to achieve. Stick with SMART goals and outline what you are aiming for. Then make sure that you proceed in line with reaching these goals.
As you see, as event planner we need to delve some good ideas generation tactics. We need to flexible as well as smart as per situation stumble. Read more about here
Watch video and avoid mistake
Now Lets see some quality tips for wedding planning as event professional
For most of us wedding day, Its most memorable day of life for couples. There are some important task need to be handle smoothly from wedding photographer to catering vendor and so on
In following article you can read and learn some of essential tips that would help you to recognize as No.1 event planner in area
Planning your own wedding can sometimes feel overwhelming and stressful, but if you follow these stress-free tips below, you will find planning your wedding will be smooth sailing, and more enjoyable from an expert event professional mindset.
1) Set a Budget, and Stick To It
Weddings can be very expensive, and just like any other event, you may find yourself wanting to add additional items to your master list closer to the event date, which may not have been in your set budget.
Make a budget and stick to it. If you think you may have “wish list” items that will pop up closer to the time of the wedding, add those items in with your set budget from the very beginning. Aim to never exceed the set amount you have budgeted for from day one.
If you overspend on flowers, then you must cut back from something else on your list. Be flexible with yourself, and prioritize the big spend items and must-have items first on your budget, knowing that those have to be paid for, as opposed to “wish list” items that can get cut at anytime.
2) Create a Timeline
Besides the budget, a timeline is the most important part of planning a wedding as an event professional. Develop a reasonable timeline, fit to your schedule, and map out due dates on a calendar. You will find well-known wedding websites provide checklists with timelines for you, so be sure to follow these when planning out your calendar. Depending on the timing of the wedding, you will want to ensure you have ample time to plan and insert orders that can take more time than others.
3) Find Event Tools Fit For You
Event tools are an event planners best friend! Besides online wedding checklists, look for event apps with budgets, checklists and reminders that are used for weddings, or if you prefer to use your go-to event planning apps, those will work just fine.
Some planners prefer to work in excel, while others prefer the old school method of writing out every expense paid for an event – it’s up to you, but be sure to track all expenses at the end of the day to help make your planning efforts run smoothly!
4) Choose the Important Details
Once you have planned out the budget and timeline of the wedding, it’s time to figure out the most important details of all. The size of the wedding will determine more from a budget perspective, so first, create a guest list and stick to it as close as possible.
Once you have completed the list, move on to selecting a venue, wedding date and theme. The process for selecting the venue is very similar to selecting event venues for other types of events.
You will want to meet with venue owners, get a list of what they provide and do not provide on the day of the wedding, have them send you a formal quote, and find out what dates they have available that work with the timing you are working towards. Couples are constantly getting engaged, so finding the weekend that works best for you is sometimes hard to do, but most importantly, the details and service you receive at the venue are crucial.
Review the contract (and all vendor contracts) before signing with the venue, and be sure to ask if you can stop by when they may be having a party so you can see what the venue will look like decorated and full of guests! As a planner it’s always important to see your event space in action before you make any commitments.
5) Design with Quality
You may have several design resources you use for events on a yearly basis, and if one comes to mind for a wedding, be sure to reach out and ask for their help to design signs, invitations, programs and save the dates!
There’s nothing more special than a custom, creative wedding set with a unique twist showing off the style and character of the happy couple!
6) Vendors are Your Golden Ticket
Be diligent when hiring vendors. Find references for all of your vendors, and create a spreadsheet with contact info, and a back-up contact for all vendors. As a rule of thumb, always remember vendors are just the same as any tradeshow or corporate event vendor, but in this case, they may be a DJ, food and beverage caterer, lighting and décor or photo booth company, flower shop, or wedding dress boutique.
It’s important to set up meetings with all vendors, have follow-up meetings, make sure your contacts feel like an extension of you from the very get-go. Together, you are all creating one master experience for the bride, groom, and wedding guests.
For more tips and help contact us now, We are developing system for event managers. We will announce very soon here